clipped from: www.marketingcharts.com Consumers who regularly do their homework online before buying products in a store are a wealth of information and like to share their findings via word-of-mouth, according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07).
Almost half (47%) give advice on a regular basis to others about products and services they’ve purchased, compared with 29.4% of all adults:
“Consumers who research products online appear to be more knowledgeable and eager to share information,” said Gary Drenik, president of BIGresearch. “Because they are likely to tell a friend about their experience, they become a building block for viral marketing efforts.”