clipped from: www.brainpickings.org   
Why you aren’t nearly as unique as you think, or what 12 Japanese school children have to do with 12 homeless people in Rotterdam.


Each “exactitude” consists of twelve distinct portraits structured in a grid. Think of it as street fashion meets cultural anthropology meets data visualization — a visceral exploration of subcultures, group identity and individualism.





The series is also an ethnographic and temporal portrait of our collectively individual identity across time and space — the big bags of 2008, New York’s yupster girls, the tracksuits of Japanese schoolkids, the soccer jersey fetish of European teenage boys, even “street style” at its rawest in the face of the homeless.




We see the Rotterdam-based duo’s work as a collage of contradictions — between individuality and uniformity, between street style and studio setting, between self and group — that make you question our cultural givens and our self-conception as unique personas.