clipped from: news.yahoo.com   
BOSTON, MA, August 4, 2008 -- Search engine marketing firm iProspect today published the iProspect Search Engine Marketing Integration Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. In addition, it also uncovers a big disconnect between search engine marketer strategy and search engine user behavior.