BOSTON, MA, August 4, 2008 --
Search engine marketing firm iProspect today published the
iProspect Search Engine Marketing Integration Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. In addition, it also uncovers a big disconnect between search engine marketer strategy and search engine user behavior.