clipped from: daringfireball.net   
As Wilson writes, it boggles the mind that Sprint is hanging a $100 million dollar advertising campaign on two features — GPS and EVDO networking — that the iPhone is widely-rumored to be picking up in its next-generation hardware.

What’s clear is that Sprint is run by MBA-trained executives who see everything as a general “business” problem. In their minds, the same things apply to selling phones as toothpaste. How about this idea: Take $100 million and use it to design a better phone?