US Radio Reaches 93% of Adults
Radio stations in the US reach more than 235 million diverse listeners over the course of a week, with 93% of all adults age 18-34 tuning in to radio, according to preliminary findings from Arbitron’s RADAR 98 (September 2008) radio listening estimates.
Over the course of a week, radio reaches 95% of adults age 18-49 with a college degree, and 96% of adults age 25-54 with a college degree and an annual income of $50,000 or more.
Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.
94% of Black Non-Hispanic persons and 95% of Hispanic persons, age 12 and older tune into radio over the course of a week.
RADAR Network Affiliates - which account for more than 50% of all radio stations - reach nearly 85% of adults 18-34 and 85% of those 25-54 in households with a college degree and annual household income of $75,000 or above.
The number of radio listeners is up from last year’s RADAR 94 estimates of 232 million.
clipped from: www.marketingcharts.com 