#30 -- "It takes a licking ..." (Timex ad)

#29 -- "Norm!" ("Cheers")

#28 -- "How sweet it is!" (Jackie Gleason, "The Jackie Gleason Show")

#27 -- "The thrill of victory, the agony of defeat" (Jim McKay, "ABC's Wide World of Sports")

#26 -- "Smile, you're on 'Candid Camera' " ("Candid Camera")

#25 -- "Whassup?" (Budweiser ad)

#24 -- "De plane! De plane!" (Tattoo, "Fantasy Island")

#23 -- "Jane, you ignorant slut" (Dan Aykroyd to Jane Curtin, "Saturday Night Live")

#22 -- "Live long and prosper" (Spock, "Star Trek")

#21 -- "And that's the way it is" (Walter Cronkite, "CBS Evening News")

#20 -- "Come on down!" (Johnny Olson, "The Price is Right")

#19 -- "Let's get ready to rumble!" (Michael Buffer, various sports events)

#18 -- "Good grief" (Charlie Brown, "Peanuts" specials)

#17 -- "Hey hey HEEY!" (Fat Albert, "Fat Albert")

#16 -- "Yada, yada, yada" ("Seinfeld")

#15 -- "Book 'em, Danno" (Steve McGarrett, "Hawaii Five-O")

#14 -- "Space, the final frontier ..." (Capt. Kirk, "Star Trek")

#13 -- "We are two wild and crazy guys!" (Steve Martin and Dan Aykroyd as Czech playboys, "Saturday Night Live")

#12 -- "Dyn-o-mite" (J.J., "Good Times")

#11 -- "Aaay" (Fonzie, "Happy Days")

#10 -- "I'm not a crook ..." (Richard Nixon)

#9 -- "Yabba dabba do!" (Fred Flintstone, "The Flintstones")

#8 -- "Whatchoo talkin' 'bout, Willis?" (Arnold Drummond, "Diff'rent Strokes")

#7 -- "Where's the beef?" (Wendy's ad)

#6 -- "D'oh!" (Homer Simpson, "The Simpsons")

#5 -- "Ask not what your country can do for you ..." (John F. Kennedy)

#4 -- "Baby, you're the greatest" (Ralph Kramden, "The Honeymooners")

#3 -- "You're fired!" (Donald Trump, "The Apprentice")

#2 -- "One small step for man ..." (Neil Armstrong)

#1 -- "Here's Johnny!" (Ed McMahon, "The Tonight Show")