The "Get unhooked" advert aimed at getting people to quit smoking was the most complained about advert last year.
So here are the top 10 adverts of 2007, measured by volume of complaints:
1. DEPARTMENT OF HEALTH - 774 COMPLAINTS
As part of the NHS's anti-smoking drive, this television, press, internet and poster ad campaign showed smokers having a fish hook pulled through their cheek, representing their craving for cigarettes.
2. TRIDENT GUM - 519 COMPLAINTS
These adverts showed people speaking in Caribbean accents while extolling the virtues of the new gum from Cadbury's and drew complaints that they were offensive and racist.
3. RUSTLERS - 219 COMPLAINTS
Furniture giant MFI ran adverts showing couples having arguments that transpired to be within stores.
5. QUORN - 181 COMPLAINTS
6. COCA COLA GREAT BRITAIN - 180 COMPLAINTS
A vicious attack by a crocodile on an unlucky wildebeest featured in this television advert for soft drink Oasis.
clipped from: news.bbc.co.uk 
