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The real curse of Hello! It's jinxed the marriages of the famous for 20 years and it helped fuel today's warped celebrity culture


When Hello! first appeared, in May 1988, the reaction of London's hip, young media professionals was instantaneous.

Its main attraction was an interview with Princess Anne, despite the fact Diana and Fergie were the Eighties media darlings.



Second billing went to Burt Reynolds' wedding. No one, surely, could be interested in a has-been Seventies movie star.


It promised Princess Caroline of Monaco and a yellow rose named after her. What kind of story was that? And finally, Ivan Lendl, a robotic, Czech tennis player, "reveals another side of his life".


One side was more than enough. Everyone agreed Hello! would fold in weeks.



How wrong they were. The magazine was an instant phenomenon. Twenty years on, it still sells 400,000 copies a week in Britain and eight million around the world.







Seven of the ten best-selling covers have featured the Royal Family.