I recently had an opportunity to talk about quite an interesting Web 2.0 Cinderella story in published author Scott Sigler. Scott helped pioneer the New Media version of audiobooks (a concept I learned is now called “podiobooks“). Frustrated with traditional methods of attempting to take a novel from concept to mainstream publishing, he went the rout of turning his manuscript into a fusion of the audiobook and the podcast.

The story netted him so much support of his fiction work that he was able to land a publishing deal with Crown Publishing, and have his book reach the masses.

We chatted a bit about his journey, the techniques he used to get his books from concept to publishing, and the strategies that worked in terms of promoting his unique brand in the social media landscape. After all of that, we also got a chance to even talk a bit about his book, the plot, the concept, and some of the inspirations.

The embed is available below, or you can download the MP3 file directly here.