clipped from: www.telegraph.co.uk Pubs around the country have reported a decline in custom since the rules came in July last year, but landlord, Chris Giles of the Butler's Arms in Sutton Coldfield, near Birmingham believes he has found the solution.
The new E.cig smokes like a real cigarette and users get a shot of nicotine every time they inhale.
The device even produces a cloud of water vapour with every puff, though causes no harm to smokers.
The Butlers Arms started selling the fake cigarettes at the weekend after seeing them in a trade magazine.
The makers of the product at The Electronic Cigarette Company say the vapour produced is odourless and contains no tar or carbon monoxide, resulting in no risk of passive smoking.
However the company say the E.cigs are just as addictive as the real thing.