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Among Mobile Marketing Techniques, Text Messaging Most Often Responded to

Some 70% of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message - compared with 41% who’ve responded to a survey and 30% to email offers - according to the Direct Marketing Association (DMA).

Some 24% of mobile phone users surveyed online reported having responded to mobile marketing, DMA’s first-ever quantitative research related to mobile marketing found.

71% of people who respond to mobile offers have data plans.

21% of mobile marketing responders indicated that they respond to three or more offers per month.

Respondents who used AT&T (Cingular) Wireless and T-Mobile were more interested in mobile marketing incentives than respondents who used Verizon Wireless.

Teens 15-17 years old (19%) and young adults 21-30 years old (19%) are twice as likely to respond to offers on their mobile devices as those 18-20 years old (7%).