clipped from: www.justsearching.co.uk Search Engine Optimisation, the art to achieving organic listings through the balance of on and off page programming. Just Search understands what this balance is by research and development of search engine trends and market competition.
Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs).