Okay, that’s not strictly true, but it is true that podcast demographics aren’t terribly important to me. Why? Because this is new media, not broadcast media. What’s the difference?
In broadcast media, you send out a message to your target audience and hope there’s enough relevant people in that database that some of them take action and buy your product or service
In new media, you send out a message to people who want to hear from you. Not only do they want to hear from you, they want to talk to you and each other, and if you do your job well as a new media creator, they’ll want to talk to lots of other people about your media
a positive mention of your show could instantly add 10% more audience to your own show. New media marketers understand this one fundamental tenet (which is also a Buddhist one):
clipped from: www.christopherspenn.com