clipped from: www.readwriteweb.com 
The personal publishing market evolved from cumbersome web sites to online diaries called blogs to social networks and more recently to microblogs. Each form of personal publishing is different and each has its niche and audience. While social networks have been the most wide spread, the content creation there feels different from publishing. Because traditional blogging platforms are powerful and still require technical know-how, microblogging has evolved as an intermediate form of self-publishing. Microblogging has a shot of spreading blogging further into the mainstream as well as swaying some professional bloggers to start personal blogs.