The first floor is all Mac, the company's "most important product" according to Johnson. Floor two is dedicated to iPod, iPhone and all the third party accessories Apple offers. The third floor is dedicated to service, with a massive Genius Bar, sections for one-on-one, workshops and a second location for Apple's new "Pro Labs" initiative.

The Genius Bar, which boasts 17 black stools, can serve 1,000 people per day at full capacity, with the store open from 8AM to 11PM.

The store is also environmentally friendly, with vegetation on the roof and a rainwater recollection system which directs water from the roof directly into the Back Bay water table.