Of course, the factors motivating each killing cannot be boiled down simply to the influence of Mr. O'Reilly. However, Mr. O'Reilly bears a unique responsibility for this kind of violence, not only because his show and opinions reach millions of viewers, but also because he is a figure who not only disagrees with but dehumanizes his opponents. Using words like "evil" and "villain" to describe his targets, O'Reilly turns political spats into sweeping moral crusades.