When Joe and Jane Q. Public fire up the iTunes music store, they are presented with quite a bit of stuff to buy. Music. Videos. Movies. Games. TV Shows– many by individual content, and others by series (album). Everything but the lonely podcast.

I have my theories. One of which, is the harmful nature of an echo chamber. Ask a podcaster about paying for a podcast, and they might say ‘no’–check that, they might say ‘NO’. And herein lies the problem. The Chamber of Echoes.

Why?

In so many words, I was chatting it up with someone from Apple–someone who certainly sees the irony that yes, you can in fact, buy a lot of stuff at the iTunes store, both by episode or by series, a model very similar to how most podcasters release their content. I was told in no uncertain terms, that functionality to sell podcasts in the music store, might come to fruition if podcasters made a huge amount of noise.