The emergence of a cohort of right-wing pundits who use violent logic, language and arguments in national political debate did not gradually take shape over a long stretch of time, but rose up at a starling speed in the lead-up to the national elections of 2004 and 2006. As the horrific extent of the Iraqi military occupation waxed and George W. Bush's popularity waned, a hitherto sarcastic right-wing punditry seemed all at once to step into a new rhetorical frame. Suddenly, with Bush's re-election in doubt, casualties spiraling out of control, and revelations of U.S. military human rights abuses popping up all over, right-wing pundits shifted their tone from critique to conspiracy.