Two years earlier, Insight employees, their friends and family paid $3 million for 20% of the fast-growing company. The group made more than 15 times its money on the investment, banking more than $40 million, according to documents reviewed by The Wall Street Journal. The firm's co-founders, Jeff Horing and Jerry Murdock, invested $300,000 apiece. Each banked nearly $5 million when News Corp.'s Fox Interactive Media bought Photobucket.