clipped from: www.broadcastingcable.com Interactive-TV software and conditional-access supplier NDS and audience-measurement firm TNS Media Research want to use the existing base of set-top digital video recorders (DVRs) to deliver targeted ads to satellite and cable subscribers.
NDS, which was taken private by News Corp. and private equity firm Permira in August, and TNS announced at the IBC 2008 show that they were teaming up to develop a new platform for delivering targeted advertising called NDS Dynamic, as well as a set-top-based audience-measurement solution for multi-channel operators. The deal made sense, as the two companies have previously worked together on audience measurement and count several large operators as mutual customers.