Economic Fears Force Consumers to Adapt
Of those polled, 84 percent said they have changed their shopping habits due to concerns about a possible recession. Rising fuel prices, fears about the real estate market and consumer debt topped consumer's list of concerns.
What are consumers doing differently?
66 percent are logging more hours online researching and comparing brands and prices
74 percent would welcome more online offers, coupons and e-newsletters from their favorite brands and products
79 percent already are or expect to dine out less frequently
60 percent are more likely to sign up/join a website or online community that offers recipes, healthy meal ideas, cooking tips and savings they can use at home
clipped from: www.prospectiv.com