- What can I do on this site?
- Why would I do it here?
- How do I start?
If the home page is effective, these questions can be answered in seconds — that's how much time you have before your user opens up another browser tab to shop a competitor or simply leave.
Take a look at the site's primary navigation links. Is the number of choices manageable or overwhelming? Research shows that more than seven links is pushing it.
Is the category page on your screen immediately recognizable as a list of products? Is the reasoning behind this list's default order apparent (price ascending, alphabetical by brand, etc.)? How easy is it to change that order?
Site
search can give you insight into how visitors think.
What
does your clock say? If slow-loading pages are bogging down your
checkup, remember to optimize your site for speed.
clipped from: multichannelmerchant.com