Email headers: Half of marketers say they use their company name in email headers, but less than 20% say they use an individual name and about 31% say it depends on the campaign:
Accreditation: About 25% of marketers use accreditation services (companies such as Goodmail, Habeas, and Sender Score Certified) to help them avoid blacklists. This number is growing, according to eROI.
Preheaders: Two-thirds of marketers put “view as a web page” at the top of their email because of image blocking and rendering issues, among other reasons. One-quarter do not use a preheader, and 80% do not use whitelist instructions. Snippet text is used by about 13% of marketers, an increase from a few months ago.
Email footers: 75% of marketers have links for profile and subscription management, yet fewer than 10% have created a mobile version of their email.
clipped from: www.marketingcharts.com 