clipped from: www.marketingcharts.com The greatest value of online communities is they increase word-of-mouth (35%), increase brand awareness (28%), bring new ideas into the organization faster (24%) and increase customer loyalty (24%), according to a survey of organizations using online communities.
The greatest obstacles to making a community work are not related to technology or funding, the study found; rather, getting people involved in the community (51%), finding enough time to manage the community (45%), and attracting people to the community (34%) were cited most:
