
Today's the day the Big Three return to Congress to make another pitch for a $25 billion bailout. They'll be armed with detailed plans outlining how they'd use the money to turn themselves around, but you've gotta wonder if anything they suggest is too little, too late.
There is no doubt the auto industry is facing a seismic change and the Detroit automakers must become drastically different companies if they are to survive. There's some evidence Detroit finally realizes that. General Motors is talking about shutting down factories and killing brands. Ford is looking at ditching Volvo and cutting executive pay. And Chrysler, well, no one's really sure what Chrysler is thinking, but The New York Times says the company may tell lawmakers only a merger will ensure its survival.