DUBAI, United Arab Emirates – Paris Hilton said she studied the culture of Dubai and promised the Middle East version of her reality show will steer clear of the drinking and the swearing it had in Los Angeles and London.

The remarks came as Hilton, 28, launched the Mideast edition of her "Paris Hilton's My New BFF" series in Dubai, a glitzy sheikdom in the United Arab Emirates. BFF stands for best friends forever.

"I wanted to know everything about this place first because I wanted to make sure everything was OK," the hotel heiress was quoted as saying by The National newspaper Thursday. "I just want to respect everyone here."

The fame-loving Hilton promised to dress conservatively and said her Dubai-based MTV series will be open to women only. There will be no finger pointing and laughing at anybody, the show's producers said.

"I expect to learn a lot here. It's a completely different world," Hilton also said.