Microsoft held a big advertising campaign and loaded up stores with copies of Bob expecting huge sales. It totally flopped.

A few possible reasons that Bob flopped:

• Bob required a minimum of a 486 with 8 megs of ram, 30 megs of free disk space, and 256 color VGA. Many computers of the day did not meet these minimum requirements.
• It was too "cute" for the average PC users of the day.
• Most people at the time who wanted ease of use would just get a Macintosh.
• Bob was not useful enough to justify its initial sale price of almost $100.
• Windows 95, which was released later that year, had the new Windows Explorer user interface which wiped the floor with Bob.