clipped from: www.marketingcharts.com 
The popularity of online video services has grown significantly with women and adults over age 35 in the past six months, and is helping close the age and gender gap in the online video audience in the US, according to recent research from Ipsos MediaCT.
Since late 2007, the percentage of female internet users ages 12+ who have streamed a video online in the past 30 days has grown from 45% to 54% - an all-time high for this demographic that is nearly equal to the percentage of men (58%) who have recently streamed video content. The percentage of adults age 35-54 who have recently streamed video online has also risen from 49% to 60% since December 2007.
Video streaming is no longer an online behavior enjoyed exclusively by young males, according to Ipsos MediaCT. Instead, growth in the online video audience is now being driven by other demographic segments.