In addition, AdMob says that since it began selling customized rich media ads on various mobile Web sites built specifically for the iPhone (as soon as Apple released a new version of the device back in July), it delivered over 35 million iPhone ad impressions during the month of August.

Theoretically, advertisers will be able to run highly local and highly targeted ads based on users searches for local information via Where, such as queries for retailers and restaurants. A user search for “headache remedy” might encounter ads directly within Where’s mapping tool providing the location of a local Walgreen’s pharmacy