Mark wrote: When we first thought of Beacon, our goal was to build a simple product to let people share information across sites with their friends. It had to be lightweight so it wouldn’t get in people’s way as they browsed the Web, but also clear enough so people would be able to easily control what they shared.

Translation: When we first thought of Beacon, we thought it would make bank to backfill that kooky valuation, so Steve Ballmer would stop texting me “Where’s the beef, dude?” hourly. By lightweight, we meant we were actually thinking of a sneaky way of tricking users into becoming digital billboards without realizing it.

Translation: And we have made it extra special confusing to change your Beacon settings, because of all the whining from you teeny brains, which is really annoying to us big brains here at Facebook.