clipped from: www.marketingcharts.com 
More than two-thirds (70%) of consumers who recently bought video games and/or game systems either online or in stores reported some or significant purchasing influence from TV, and 54% reported influence from online video, according to a consumer-choice study from Ad-ology Research.
The Fall 2008 Media Influence on Consumer Choice Survey also found that nearly half (48.5%) of consumers between ages 18 and 24 had purchased video game products recently, and members of this age group reported even higher rates of influence from information or ads on TV (84.9%) and online video (64.6%).
Magazines also had some or significant influence on 57.5% of recent buyers. Men were significantly more influenced by information and advertising in magazines than women (61.4% vs. 53.4%), and when broken down by age group, 25-to-34-year-old purchasers reported the most influence from magazines (68.3%).
