RSS and blog advertising firm Pheedo has introduced a new metrics tool designed to track content and advertising that is distributed across a wide swath of the Internet—such as content that spreads via social networking sites or widgets.

The new FeedPowered Analytics Dashboard, if successful, could help fill an increasingly important void in the Web metrics world, as tracking the audience for individual Web destinations diminishes in importance as more publishers and advertisers embrace mega-syndication strategies. For example, Pheedo says its new tool measures user behavior on RSS feeds which deliver news and information across various social networking sites and blogs.