Americans were least likely to choose the greener option in three out of four categories - housing, transportation and consumer goods_ according to the assessment. In the fourth category, food, Americans ranked ahead of Japanese consumers, who eat more meat and seafood.
The rankings, called “Greendex,” are the first to compare the lifestyles and behaviors of consumers in multiple countries, according to the National Geographic Society.
It plans to conduct the 100-plus question survey annually and considers trends more important than yearly scores, said Terry Garcia, executive vice president of National Geographic’s mission programs.
In between, China scored 56.1, Mexico 54.2, Hungary 53.2, Russia 52.4, Great Britain 50.2, Germany 50.2, Australia 50.2, Spain 50, Japan 49.1, France 48.7 and Canada 48.5.
