clipped from: www.specificmedia.com   
Specific Media
today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness data backed by comScore, tracking more than 60+ Specific Media campaigns to draw averages demonstrating the direct correlation between display advertising and search.

The study demonstrates that consumers exposed to display advertising were more likely to search for brand terms (i.e. automotive manufacturer), and segment terms (i.e. vehicle class), than unexposed consumers. Segmented results include:

Display Advertising Lift on Search Activity  
Advertiser Category Search (Brand & Segment)
Automotive 144%
CPG 22%
Health 260%
News & Media 144%
Personal Finance 206%
Property & Real Estate 125%
Retail 69%
Travel & Tourism 274%
Average Lift 155%