clipped from: www.imediaconnection.com   

We asked five industry experts for a few rules on dealing with a social media "relationship" that is, or already has, headed south. They put on their best Dr. Phil moustaches and came up with the following guidelines (not rules -- see tip No. 1).


  • 1. There are no rules

  • 2. Have an established presence

  • 3. Have a plan in place and ready to go

  • 4. Know when to respond and when not to

  • 5. Timing is critical

  • 6. Be transparent and honest

  • 7. Be authentic and consistent

  • 8. Do NOT overreact or get personal

  • 9. Recognize the opportunity