clipped from: www.seomoz.org The blogosphere and the world of social media is, by and large, ruled by human emotion. As web developers, marketers and entrepreneurs seeking exposure, we can choose to embrace the passions that dominate the creation of links, or we can ignore them and give our competition a potential edge.
In my experience there are a handful of emotions that dominate the desire to link or share content. Below, I've ranked each emotion by effectiveness in terms of enticing the sharing behavior online (and, cheesily, added images to assist in my explanations):
#1 - Anger
Bloggers link when they're angry - this trait rules the political blogosphere and often makes for huge stories in the technology and business worlds as well. It's only human nature to get mad and start tossing around URLs to either back up your point or refute the opinions of others.
#2 - Pride
#4 - Surprise
#7 - Thoughtful
#8 - Confusion
#9 - Dissapointment
#10 - Shame