clipped from: www.marketingcharts.com   

Boomers Network Online and Stream Video, Ripe for Web Entertainment

A majority (61%) of Baby Boomer internet users in the US have visited sites that offer streaming or downloadable video, while 41% have visited online social networks, according to a report from The NPD Group.

Those figures show significant usage of online entertainment media among Boomers and make them a key demographic segment for more digital products and marketing, NPD said.

  • More than half of all web users (57%) visited a social-networking site, such as LinkedIn, Facebook, or MySpace, in past three months:
    • npd-boomers-social-networking-visits-friends-september-2008.jpg
  • 72% of all web users visited a video streaming/sharing site - such as YouTube or a TV network website - in the previous three months. These types of sites were visited more than gaming sites, on average: