clipped from: www.emarketer.com The company also found that one-half of responding moms reviewed Websites or services.
Mom bloggers may be especially open to contact from brands in the current economic environment: More than 60% of mom bloggers considered making money important and wanted more connectivity with companies; over one-third (37%) said they had already been contacted as a resource for the press.
Working with mom bloggers makes sense because the Internet is a leading conversation starter about products and brands among new and expectant mothers, according to a January 2008 study by BabyCenter and Keller Fay Group.
