clipped from: www.rollingstone.com   

“Second Life” Bluesman Gets Record Deal in Real Life



A Nashville blues musician named Van Johin has been signed to a record label, thanks to his free performances on alternate computer universe Second Life. Van Johin is believed to be the first artist signed to a contract thanks to their performances in this other world. Aside from his steady schedule of touring small real-life venues, Van Johin also plays a weekly virtual concert on Second Life, which brought him to the attention of scouts from Reality Entertainment, who signed the bluesman after seeing his following online. The company’s scouts spent months on Second Life searching for talent before discovering Van Johin’s virtual venue Blue Note Club.