A Seattle-based coffee company is doing what some might consider foolish during a recession – giving away 100 percent of its revenue from this month.

In contrast to coffee giant Starbucks, which is scaling back by closing hundreds of stores and laying off thousands of workers, Storyville Coffee Company has pledged to donate up to $1 million in revenue to International Justice Mission, a human rights agency that works to rescue victims of slavery, trafficking and other forms of violent oppression.

More than 27 million people are held in slavery in the world – more than at any time in human history. Nearly 2 million of them are children exploited in the global sex trade each year.

The company’s goal remains the same – to bring together coffee lovers, but also this time to raise support and awareness for IJM and its global fight against slavery and human trafficking.