Trade shows offer your company a unique opportunity to create visibility and communicate with many people at once. However, trade shows can require a big investment of resources (time and money). Here are a few tips to help you get the most bang from your trade show buck.
It’s usually a good idea to attend a show before you exhibit, unless you’re 100% sure it’s the right show.
Try to find out as much as you can about past show attendees and exhibitors. This information is often available from the sponsoring organization.
Get in early so that you can take advantage of early bird discounts and secure your space before the show gets “cherry picked.”
Pre-Show Publicity and Visibility
Offer a compelling and interactive booth promotion and ensure that attendees will “get it” with just one glance.
What is your branding/awareness goal? What impression are you trying to make?
Incorporate a Wow Element into your Show Presentation
clipped from: weirdblog.wordpress.com 
Trade shows offer your company a unique opportunity to create visibility and communicate with many people at once. However, trade shows can require a big investment of resources (time and money). Here are a few tips to help you get the most bang from your trade show buck.