Making simple changes to a website to improve search engine rankings and drive traffic is not as complicated as it sounds. This article details the factors that can be simply manipulated yet produce big improvements if implemented correctly. They are worth bookmarking or printing so they can be used in the future as a checklist when creating new pages or reviewing your website.
Social Media sites like Digg, Reddit, Stumbleupon, and Delicious are highly authoritative sites which can dramatically improve search engine rankings if used properly. Any SEO specialist knows link building is essential to improving search engine visibility, but some clients have trouble accepting social media as a link building tactic.