NPR doing differently that’s causing their listener numbers to swell
NPR has a culture incredibly devoted to local coverage
aggregating hyperlocal content will be an important part of the future of media.
to reach disenfranchised listeners, provide more utility, and potentially offer greater value to advertisers
allowing consumers to define what’s worthy of attention
A Focus On Ubiquitous Access
look at what makes sense now
released a
content API that allows developers to remix and reuse any content created by the network
led to interesting mash ups
create their own programming schedule from the organization’s audio archives
And they owe that success to the culture of open access and audience participation that they’ve cultivated over the past decade.
clipped from: mashable.com