The Secrets of Storytelling: Why We Love a Good Yarn
Storytelling is a human universal, and common themes appear in tales throughout history and all over the the world.
These characteristics of stories, and our natural affinity toward them, reveal clues about our evolutionary history and the roots of emotion and empathy in the mind.
By studying narrative’s power to influence beliefs, researchers are discovering how we analyze information and accept new ideas.
clipped from: www.sciam.com 