That's a dramatic and possibly even sarcastic headline, but it was derived from a real question asked in our current post comparing indie blog platforms Six Apart and Automattic. Commenter jm wrote:

"the other vision is that blogging is dead vs myspace/facebook stuff. Where is the need for a individual expression tool when the whole business is moving to social? they were just pre-2.0..."

Obviously blogging is nowhere near dead, but jm does raise some interesting issues. With the rise of MySpace in the last couple of years and now Facebook in 2007, many people aren't writing personal blogs anymore. Having said that, both Six Apart (with Typepad and Vox) and Automattic (with wordpress.com) are clearly targeting personal - and social - bloggers with their products. So it stands to reason that both of those companies are threatened somewhat by social networks. Although the counter to that is that the overall market pie is growing.