clipped from: news.bbc.co.uk   
BBC News
Virtual worlds threaten 'values'
The growing number of toy-themed virtual worlds aimed at young people risks undermining the basic human values we wish to instil in children.

So said industry veteran Lord Puttnam opening a London conference devoted to discussing virtual worlds.

clipped from: www.bit-tech.net   

Lego Universe is an example of the type of virtual worlds Lord Puttnam is critical of.

Lego Universe is an example of the type of virtual worlds Lord Puttnam is critical of.
Lord Puttnam was especially concerned about worlds created and run by toy makers, which are intended to tie in to a product line and encourage kids to buy the toys as well as play the game. Webkinz, Funkeys, BarbieGirls and TyGirlz were among the examples he pointed to according to the BBC.