The book’s premise is that your marketing should be what punk was to disco. Punk rock was the unconventional answer to the mainstream disco.

The authors focus on 15 key points and illustrate them with recent examples. The 15 point Manifesto is even broken out separately from the book along with some other online goodies you’ll find to complement the book.

Punk Marketing takes into account what some of us already know—the relationship between marketer and consumer has changed. It’s about connecting with them and not interrupting their lives. It’s about giving them control of the brand. It’s experimental and requires you to take risks.

The book’s promotion is in line with this premise and has taken on a life of its own at Adrants. To show this is not your average business book, several NSFW “comic strips” have been created. More specifically, Cleo and Anna disrobe on YouTube while reading excerpts from the book.