NOW GET OUT
THERE AND CHEER UP THOSE HEADS!
 So I leave you with three
ways to create happy brains:
Reflex
and Cognitive
engagement – capture attention and
hold it;
Affect – attend to
emotional needs;
and
Efficacy
and Flow
–
the cures for common alienation.
They’ll improve your
designs and [if you read the Hot
Rats,] your social
life, too!
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clipped from: www.designhappy.com