“Good” is part of our name (GoodStorm) and good is what we hope will come out of it. The genesis of the company was 2005’s Hurricane Katrina, which was, in so many ways, a bad storm. My co-founders and I were watching the multi-level human horrors of Katrina on TV, and committed ourselves on the spot to counteracting the evil of that bad storm with an active and activist GoodStorm of our own.