MSN Cashback successfully attracting visitors

This week MSN announced the launch of SearchPerks!, a new promotion that rewards visitors that use Live Search with tickets redeemable for various prizes. The latest endeavor is separate from the Live Search Cashback rebate program launched a few months ago, but certainly uses a similar tactic (pay for search) to reach the same goal (drive search activity) on MSN’s search properties (including both MSN Search & Windows Live Search). So far the question has been are people using Cashback? Is it a successful promotion - particularly with the launch of another?

Who is visiting MSN Cashback? For the 4 weeks ending Sept. 27, 2008, the visitors to MSN Cashback were skewed slightly more female and represented 55% of traffic. Nearly half of the visitors were between the ages of 25 to 44: 22% were aged 25 to 34 and 27% aged 35 to 44. The majority of the visitors have a HH income of under $100k.